Xiaomi YU7 Sets the Sales Charts on Fire

On June 27, Xiaomi's first SUV, the YU7, hit the market and instantly became a sensation, shattering global sales records in the automotive industry.

According to reports, just three minutes after its official launch, the number of firm orders for the Xiaomi YU7 soared past 200,000, and within one hour, this figure skyrocketed to an astonishing 289,000. Such an extraordinary sales performance has firmly established the YU7's position as a game - changer in the high - end automotive market.

A post on the "Chefans" WeChat official account revealed insights from two Xiaomi sales representatives. One of them described the order situation as "extremely crazy," stating that it had likely broken a record in the Chinese auto market. At their physical stores alone, more than 50 customers were placing orders on - site.

The remarkable success of the YU7 has also had a significant impact on its competitors. Tesla's salespeople are feeling the heat, with many choosing to leave their jobs due to the intense pressure. A Xiaomi salesperson noted that 70% of the company's mid - level and above employees had previously worked at Tesla.

Bloomberg Intelligence analysts Steven Tseng and Sean Chen predict that the YU7 will drive Xiaomi's electric vehicle sales growth rate to an astonishing 209% this year. They also expect the YU7 to attract customers away from competitors like Tesla and NIO. The YU7 is projected to account for 41% of Xiaomi's electric vehicle deliveries in the second half of this year, pushing the overall sales volume 13% higher than the original target.

Jefferies analysts point out that the YU7 is very likely to capture market share from the Tesla Model Y, the best - selling SUV in China.

The pre - launch popularity of the YU7 was also evident. Three days after the YU7's technology release, the number of registered users was three times that of the SU7 during the same period. Among these users, 60% were first - time registrants, and over 40% had never used a Xiaomi product before.

Even before its official release, the Xiaomi YU7 had caught the attention of industry insiders. He Xiaopeng, the founder of XPeng Motors, predicted that the YU7's sales would far exceed those of the SU7. He also revealed that he had had multiple discussions with Lei Jun about the launch times of the XPeng G7 and the Xiaomi YU7 and had provided many suggestions during the YU7's R & D process.

Zhu Jiangming, the founder and chairman of Leapmotor, admitted that the YU7's explosive sales have put pressure on the entire automotive industry. The order volume of the YU7 in just one hour is equivalent to Leapmotor's sales over four to five months.

As the automotive industry continues to evolve, the Xiaomi YU7's success story is sure to inspire new trends and intensify competition in the market. And we AECO have pre-orders ready and in production.