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Extended Range + Huawei, a formula for success?

2024-07-25

In everyone's doubts: "Is there a new car in Deep Blue?" Frost cut to the chase: This is the 2024 mid-term facelift of the Dark Blue S7 that everyone was familiar with before, and the changes are mainly in the name, battery, and intelligent driving sections.

The mid-term model change, why did you change the name? The pure electric version entered the Thai market in November last year. After winning first place in overseas pure electric SUV sales in Thailand in April this year, Deep Blue is more determined to layout in overseas markets. To avoid various disputes caused by the same name, the global model was directly renamed to avoid unnecessary ambiguity in the follow-up.

The smart driving section is equipped with the Huawei ADS SE version, which is the previous set of pure vision solutions for the Smart World Pro version. Refer to the previous positioning of the dark blue S7i, which is more expensive than the S7, and this set of Huawei-blessed smart driving will only be carried on high-end models. So I think the biggest improvement for the car series is the extended range version/pure electric version. All models are equipped with the 3C battery of the Ningde era as standard, and the capacity is also slightly improved.

In some specific cases, I think it is still an effective change. After all, the battery and smart drive are still real needs. What is the specific situation? The sales of dark blue are gradually rising, and there are small discounts in various places of S7, which reflects the gap between user expectations and product power in disguise. But if you can improve the effective configuration at the same price as the old model, why not?


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