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Porsche's China president responds for the first time to Xiaomi's car looking like a Porsche

2024-04-16

Recently, Michael Kirsch, President and CEO of Porsche China, said, “As for the similarities between Xiaomi SU7 and Porsche, I think maybe good design always has a tacit understanding.”


Because it looks like a Porsche,Xiaomi SU7After its debut, it was ridiculed by some netizens as "Mishi Jie". Lei Jun said at the Xiaomi SU7 launch conference that Xiaomi Auto’s goal is to rival Porsche and Tesla and create a dream car in the era of the automobile industry.


Cosmet said that Porsche follows the brand's unique design aesthetics and the credo of "design follows function" and has formed a distinct brand identity over the past 75 years. Porsche has always adhered to the spirit of innovation in product research and development, and adhered to rigorous and meticulous standards in product manufacturing. "We look forward to companies that apply the same standards or even higher requirements to compete with us in a fair, just, honest, legal and healthy manner."

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