Dongfeng Peugeot-Citroën's new brand may be named "Shijie," with its first model, the Fukang 06, adopting a new design language.

On February 24th, we learned from the official video account of Dongfeng Peugeot's direct sales center that at the 2025 Dongfeng Peugeot dealer conference, a new brand named "Shijie" was reportedly unveiled. Notably, the Dongfeng Fukang 06 model, previously listed in the Ministry of Industry and Information Technology's announcements, features a new logo and the brand identifier "HEDMOS," which matches the information about "Shijie," suggesting it could be the first model under this new brand

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Briefly reviewing the car, it sports a closed front grille design and is equipped with sleek, elongated headlights, giving it a high level of recognizability. Additionally, the vehicle incorporates a floating two-tone body and hidden door handles. The rear features a popular full-width light bar with the new brand's English logo, "HEDMOS," at the center. In terms of dimensions, the new car measures 4670mm in length, 1900mm in width, and 1617mm in height, with a wheelbase of 2775mm.

Under the hood, the new car is powered by an electric motor produced by Zhixin Technology Co., Ltd., with a maximum power output of 160 kilowatts. It uses lithium iron phosphate batteries from CALB and has a top speed of 170 km/h. We will continue to follow up on more information about this brand.