The "ambition" of BYD's e-platform 3.0 Evo's first car Sea Lion 07EV

On November 17, 2023, a model called Sea Lion 07EV made its debut at the BYD booth at the Guangzhou Auto Show.

Although the official details of the car were not fully announced at the time, the author was deeply impressed by its exterior design and equipped with "BYD's latest generation smart driving technology" and looked forward to the car's performance after it was launched.

Six months later, on May 10, 2024, BYD Sea Lion 07EV was officially launched. This e-platform 3.0 Evo first model is priced at $26,472-$33445. BYD responded to everyone's expectations with a press conference that lasted nearly 2 hours and contained a huge amount of information.

This product, positioned as a pure electric B-class SUV, not only integrates 12 world-first technologies and over 100 standard features for the entire series, it is also a major product that BYD will compete for the right to speak in the $27,894 pure electric market in 2024.

Market

Why is BYD accelerating its fight for the right to speak in the $27,894 pure electric market at this point?

In the market below $27894, BYD's dominance is unquestionable. Its Seagull and Dolphin products focus on the A00 and A0-class markets, while the Song PLUS series mainly competes in the A-class family car market. All of the above models have long-term stable performance in the market segments. Top sales.

But the pure electric market with more than $27894 is different.

In this price range, B-class SUVs have better space performance, loading capacity, road passability, and other advantages, making them popular in the family car market.

The current product supply of $27894 pure electric SUVs on the market is relatively sufficient, but sufficient does not mean balance. As of Q1 2024, the situation that there is only "one super" but lacks "multiple strengths" in the market has not been effectively reversed.

For BYD, which ranks first in sales of new energy in the world, the current situation means that the market has great potential. If it can launch an "all-round product" with balanced performance in all aspects and no obvious shortcomings as soon as possible, it is expected to win in this market segment. The right to speak.

The Sea Lion 07EV, positioned as a medium-sized urban smart electric SUV, is just such a model.

user

A model that can compete for the right to speak in a market segment is inseparable from insights into user profiles and needs.

First of all, the user group is mainly young families and has a good economic foundation. Typical users in first- and second-tier cities are mainly those born in the 1990s or 1995s, while those in third- and fourth-tier cities may rise to those born after 1985.

In addition, as the main car for the family, both male and female owners will be the main users of the car, which requires the vehicle to remain relatively neutral in appearance, so that it cannot only be used as the main car for the family but also take into account the function of urban transportation.

Finally, due to the psychology of the mainstream public, users of $27,894 pure electric SUVs will focus on brand factors when purchasing vehicles, and models with good brand reputations and large ownership will be bonus points for them.

Product Highlights

As a key product used by BYD to compete for the right to speak in the $27,894 pure electric market, the product highlights of Sea Lion 07EV fully reflect its thinking on user needs and pain points.

In appearance, the Sea Lion 07EV adopts an exterior design derived from the Ocean

In addition, there are over 100 standard features for the entire series, including 50W wireless fast charging for the main driver, electric sunshades, panoramic canopy, and front seat ventilation and heating. The ride comfort and functional convenience are better than most $27,894 models. The electric sunshade, which is rare in this price range, is standard equipment and solves the pain points of sun protection and heat insulation in summer. 558L (trunk compartment 500L + front trunk 58L), can meet the luggage loading needs of the whole family, and supports the tailgate sensing function, providing a convenient and comfortable experience in scenarios such as shopping in supermarkets and carrying large items.

For family users, especially those with children, car safety is a particularly important point when purchasing a vehicle. Sea Lion 07EV adopts an endoskeleton CTB safety architecture and has comprehensively upgraded the body structure in key areas of the passenger compartment. The regional body strength is more than 60% higher than that in the industry, and the body torsional stiffness exceeds 40,000N·m/deg. In addition, the Sea Lion 07EV is equipped with 11 airbags as standard. The newly added front distal side airbags can provide better protection for co-pilot passengers in side pillar collisions.

The core pain point for pure electric vehicle users today is still anxiety about battery life and energy replenishment. If a pure electric model can achieve efficient energy replenishment and solid battery life in all scenarios, it will have greater appeal to users.

As the first e-platform 3.0 Evo model, the Sea Lion 07EV is equipped with a high-efficiency 12-in-1 intelligent electric drive system, intelligent up-current fast charging technology, full-scenario intelligent pulse self-heating technology, intelligent terminal fast charging technology, and intelligent boost fast charging. technology and 12 world-first technologies.

The twelve-in-one intelligent electric drive system integrates a drive motor, reducer, drive motor controller, vehicle controller (VCU), battery manager (BMC), high and low-voltage DC converter (DC-DC), and vehicle charger (OBC), high-voltage power distribution unit (PDU), boost module, up current module, self-heating module and energy manager. The system's comprehensive operating efficiency is up to 92%. Officials say it can increase the battery life by 50km in daily urban driving. The CLTC cruising range of 550-610km can cover urban commuting and short- and medium-distance travel scenarios for most young families.

In terms of energy replenishment efficiency, Sea Lion 07EV’s intelligent up-current fast charging technology can maximize the maximum capacity of the existing GB15 standard public DC charging pile of 180kW (750V/250A). When using this charging pile to replenish energy, the highest charging power It can reach 180kW and has a charging current of 400A. The maximum charging power of the long-range and four-wheel drive versions can reach 240kW at public supercharging piles, which can achieve 10-80% SOC charging in 25 minutes without relying on special charging piles. It is the most widely used Make the experience better in the energy replenishment scenario.

More than that, although 10-80% is the efficient range for battery charging, for the vast majority of users, the habit of recharging energy is still to fully charge the battery instead of leaving when it only reaches 80%.

The previous terminal charging in the industry the time is generally more than 30 minutes, and slow charging at the end is still the main pain point that bothers users.

To solve this problem, Sea Lion 07EV is equipped with intelligent terminal fast charging technology, which can shorten the terminal charging time from 30 minutes to 18 minutes, allowing users to get a better full charging experience and fully utilize the vehicle's endurance.

In the winter charging scenario, which is a headache for northern users, the car's full-scenario intelligent pulse self-heating technology can shorten low-temperature charging time by 40%, allowing worry-free charging in extremely cold environments.

In addition, the Sea Lion 07EV is equipped with the motor with the highest speed (23,000rpm) among current mass-produced cars and is equipped with a 1200V silicon carbide electronic control as standard. It can not only achieve a top speed of more than 225km/h and an acceleration of 4.2 seconds from zero to 100 but also has four The drive version can also achieve actual energy consumption close to that of single-motor models, reducing users’ energy consumption anxiety in daily use.

Different from the user groups in the past, today's young users have relatively rich experience in using electronic products and have a certain degree of awareness of intelligence. Smarter interaction and driving methods can bring more benefits to their daily use of cars. How convenient. The Sea Lion 07EV's cockpit comes standard with a 15.6-inch adaptive rotating suspension Pad and a high-end version of the smart cockpit - DiLink 100. It is ecologically open and has a high degree of freedom, allowing users to install a large number of applications according to actual needs, and supports four-tone zone recognition of full-scenario voice. , 3D car control, and other interactive methods.

In terms of smart driving, which is increasingly valued by users in the mid-to-high-end market, Sea Lion 07EV is equipped with the DiPilot 100 high-end intelligent driving assistance system, as well as 28 sensors including 12 ultrasonic radars, 5 millimeter-wave radars, and 11 cameras. It is a sensing hardware that supports frequently used and mature smart driving functions such as high-speed navigation and automatic parking, which can significantly reduce users’ driving fatigue during medium and long-distance self-driving.

Since the children of young families are generally younger, car use scenarios are mainly concentrated in urban commuting, picking up and dropping off children, and short- and medium-distance self-driving around the city, etc., which have high requirements for driving and parking convenience and chassis comfort. All Sea Lion 07EV series adopt front double wishbone + rear five-link independent suspension. High-end models are also equipped with Yunnan-C intelligent damping body control system and super iTAC intelligent torque control system, which improves the driving experience and chassis comfort. While leading its class, it has better passability than ordinary urban SUVs and can meet some mild outdoor needs. Its minimum turning radius of 5.85m can also ensure flexible driving control in high-frequency driving scenarios such as narrow urban roads and parking lots.

Taken together, Sea Lion 07EV is a B-class pure electric SUV product with balanced product strength and no obvious shortcomings. As the main vehicle for young families, it has a high degree of positioning matching and core scene satisfaction, and takes into account 12 global The product strength endowed by pioneering technology and over 100 standard features across the entire series makes the car's price competitiveness also strong.

Summarize

Sea Lion 07EV is an all-around main model launched by BYD Ocean Network for the mainstream market of the $27894 class. Its mission includes fighting for the BYD brand's say in the $27894 pure electric market, and rapidly improving BYD's intelligent models equipped with high-end intelligent driving systems. of holdings. From its product definition and pricing, it is not difficult to see BYD's determination to increase the volume of this model.

As the first model of BYD's e-platform 3.0 Evo, the Sea Lion 07EV is equipped with several innovative technologies that are the result of the long-term accumulation of the depth and breadth of BYD's "technical fish pond", and these technologies will eventually serve users and bring them better product experience. It is foreseeable that Sea Lion 07EV will help BYD strive for a larger share in the main family car market.

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